Want To Be A SMASH HIT Success On TV & Radio? Want to avoid media mistakes with your publicity & book promotion? Learn the publicity, TV, radio & media skills you need to be the media’s dream guest! The publicity special report includes a set of tried and true publicity tips to use while working with the media. You’ll learn the top pre-interview tips, on-camera or on-air tips, book promotion and publicity tips, media etiquette tips & lots more PR publicity pro tips to help position you as the media’s dream guest!
Tips! Don’t try to influence the producer’s or journalist’s original story or segment idea, even if you think you are helping. Give the media what they want. Usually these segments and stories are created by other editors or executive producers and the media you are speaking to does not have the authority to change the segment or story. They know what they want and want you to cooperate. If you have the point of view they are looking for, perfect. If not, it’s best to say no to the media rather than try to persuade them to do something different from their original plan. This way, they can book the segment and move on to the next segment. Stay on target, give them what they want if what they want is in your area of expertise, and don’t go off on any tangents. Stick to the script and they will come back again next time.
Another excellent rule to follow for publicity success is this: Never cancel your media opportunity after you have given your word, that is, you have said yes. If you cancel you leave everyone in bad shape as the supporting staff has made all of the preparations for the segment or story. It is set in stone on their end. If you suddenly cancel, you leave the media in a tough spot as they have to find a replacement. This causes lots of anxiety and is disruptive. One thing is certain, you will never be invited back and you might even earn a reputation as not being reliable and then nobody will want to work with you in the future as you cannot be trusted. This is a tough price to pay and that is how serious keeping your word with the media is for you.
Get ready for any pre-interviews or your interview with the media. Take the time to formulate your five talking points or conversation points so you will have your thoughts together and you are able to present them without sound uncertain or stumbling. If you “flunk” the pre-interview, yes you can do this by not sound confident, sounding boring, or no saying anything of relevance, the media will not be able to use you for the article or segment. Everything you do matters with the media. If they are not certain of your point of view, your knowledge or your ability to do the job, they have no choice but to move on to find another expert. Preparing in advance gets your thoughts together and if good for you and for your media contact.
The media moves fast and they need to be able to connect with you quickly, at all times. If you have presented yourself as the guest or expert, be available. Give the media your cell phone for direct access. Do not make them go through voice mail or layers of phone prompts. Just give them your cell phone and when it rings, answer it. Set it up in advance, that if your cell phone rings, you will be in position to answer it. If for any reason, the call goes to voice mail, access it immediately and return the call right away. This way, the media will remember you as a great guest.
Discover more tips on how be the media’s dream guest. If you want publicity on TV or publicity on radio, learning the skill set of an experienced and professional guest is critical. Have incredible success with your publicity and promotion initiatives by learning the professional skill set of a great guest. Find out how!
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