Posts Tagged ‘coaching’
Sunday, June 6th, 2010
Want to have lots of happiness and success in your life and enjoy building your business. How about just saying no to stress and boredom? You can build a great business without it ruining your life. First, realize that there are very few overnight success stories and its going to take some time to make it big. So, why not make the journey fun and rewarding. You will be filled with inspiration instead of bogged down with endless stress. Doing lots of new things in your business to grow and success will be rewarding and bring lots of excitement into your life.
Share your message with others. Share really good and relevant content. You will find that sharing your message is fun! Know you are helping others offers you an incredible thrill. We all love a thrill so why not do things that make our day fly by – by sharing our knowledge, skills and strategies with our target clients? They will love you for it as you can get the ball started for them. Then, when they are ready for the next step, they can give you a call.
Go for success for yourself. As more time passes, you will wish you started sooner. So why not get started today. You can do this. You can be the Donald Trump of your life. You don’t have to make millions. You just have to make enough. So first, select a business that you love. I know, but where there is a will there is a way to create a successful business. Do what you love, share your knowledge with others and guess what happens next? You get creative in your thinking, inspired actually, and the products or services that your target clients need, want and will buy will suddenly be obvious to you! You just have to trust the process.
Remember to listen to your market as they will tell you everything you need to know about whether you are providing the right products services. Keep in mind that again, your market will tell you by their actions – are they hiring you? Keep yourself and your products and services cutting edge, useful and beneficial to the client. If they can see that their return on investment is greater than the cost of your services then you have a new client. Keep creating until you can offer this to your clients.
To give extra meaning and energy to your day wrap everyday around your mission statement for passion and excitement. No “bland and boring mission statements please”. Create an exciting expression of what you really want to accomplish in life in your personal mission statement. Know what you will accomplish and why. Your mission statement will propel your growth and fuel your business growth.
Discover additional important strategy on business publicity and how you can enjoy tremendous success in your corporate communications publicity outreach. Success is not just for other people, it can be for you too. Discover out how to live the life of your dreams every day!
Tags: Advertising, Business, careers, coaching, Communications, finance, internet marketing, Management, Marketing, online business, sales, self improvement, small business, success
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Saturday, June 5th, 2010
Most people place a high value on good customer service. Today, however, it seems that many businesses are sacrificing quality customer service in favor of cutting costs. They are forgetting that every customer has the power to affect your business, so maintaining a high level of customer service should be a priority. Do you know how your customer service rates? It’s a good idea to find out.
Let’s discuss one of the most basic forms of customer service – your company’s phone system. Are you easy to contact? When a client calls do they hear an automated voice on the line or get to speak with a receptionist?
If you use an automated phone service for your business you may want to reconsider. It’s a tough decision since it may be more affordable that having a receptionist. However, few things are more annoying than not being able to get in touch with a person when you’re having a problem. Many large companies rely on automated phone systems, much to the dismay of customers.
It pays to make to take the hassle out of getting through on the phone when it comes to maintaining customers.
If your business is sales, you may want to make sure your customers are well informed as you usher them toward closing the deal.
Let them know all the details and fine print ahead of time so they aren’t surprised following the sale. This will ensure the likelihood that they will be satisfied and become a returning customer.
Don’t let your client be embarrassed by not informing them what payment methods are acceptable. Why risk losing a customer over something like that?
A happy customer is a customer that’s likely to buy, so you want to do what you can to keep them that way. If you can improve your customer service by hiring a receptionist or buying a user friendly phone system, then definitely do it. It the expense will pay for itself in the long run as your bottom line improves.
In addition to customer service, the writer also regularly gives advice on round vinyl lace tablecloth and vinyl placemats.
Tags: advice, Business, coaching, communication, Communications, company, customer service, economics, entrepreneurship, ethics, Management, Marketing, sales, Self-help, success
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Thursday, May 6th, 2010
Want To Be A SMASH HIT Success On TV & Radio? Want to avoid media mistakes with your publicity & book promotion? Learn the publicity, TV, radio & media skills you need to be the media’s dream guest! The publicity special report includes a set of tried and true publicity tips to use while working with the media. You’ll learn the top pre-interview tips, on-camera or on-air tips, book promotion and publicity tips, media etiquette tips & lots more PR publicity pro tips to help position you as the media’s dream guest!
Tips! Don’t try to influence the producer’s or journalist’s original story or segment idea, even if you think you are helping. Give the media what they want. Usually these segments and stories are created by other editors or executive producers and the media you are speaking to does not have the authority to change the segment or story. They know what they want and want you to cooperate. If you have the point of view they are looking for, perfect. If not, it’s best to say no to the media rather than try to persuade them to do something different from their original plan. This way, they can book the segment and move on to the next segment. Stay on target, give them what they want if what they want is in your area of expertise, and don’t go off on any tangents. Stick to the script and they will come back again next time.
Another excellent rule to follow for publicity success is this: Never cancel your media opportunity after you have given your word, that is, you have said yes. If you cancel you leave everyone in bad shape as the supporting staff has made all of the preparations for the segment or story. It is set in stone on their end. If you suddenly cancel, you leave the media in a tough spot as they have to find a replacement. This causes lots of anxiety and is disruptive. One thing is certain, you will never be invited back and you might even earn a reputation as not being reliable and then nobody will want to work with you in the future as you cannot be trusted. This is a tough price to pay and that is how serious keeping your word with the media is for you.
Get ready for any pre-interviews or your interview with the media. Take the time to formulate your five talking points or conversation points so you will have your thoughts together and you are able to present them without sound uncertain or stumbling. If you “flunk” the pre-interview, yes you can do this by not sound confident, sounding boring, or no saying anything of relevance, the media will not be able to use you for the article or segment. Everything you do matters with the media. If they are not certain of your point of view, your knowledge or your ability to do the job, they have no choice but to move on to find another expert. Preparing in advance gets your thoughts together and if good for you and for your media contact.
The media moves fast and they need to be able to connect with you quickly, at all times. If you have presented yourself as the guest or expert, be available. Give the media your cell phone for direct access. Do not make them go through voice mail or layers of phone prompts. Just give them your cell phone and when it rings, answer it. Set it up in advance, that if your cell phone rings, you will be in position to answer it. If for any reason, the call goes to voice mail, access it immediately and return the call right away. This way, the media will remember you as a great guest.
Discover more tips on how be the media’s dream guest. If you want publicity on TV or publicity on radio, learning the skill set of an experienced and professional guest is critical. Have incredible success with your publicity and promotion initiatives by learning the professional skill set of a great guest. Find out how!
Tags: coaching, Communications, entrepreneurs, home based business, leadership, Management, Marketing, motivation, promotion, publicity, publishing, sales, wealth building
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Monday, May 3rd, 2010
Want to find out how to create a powerful publicity and book promotion strategy? You will need to know several aspect of publicity strategy that includes how to build national expert status, the elements of creating a website that works for the media, how to use testimionals that empower you and how to be a breaking news expert who can comment on the news of the day. Plus, media training is key to a successful media strategy.
The basics of publicity are easy to learn. You can create an effective media strategy that enables you to get the media placements and exposure of your dreams.
One of the publicity tools is to create a website especially for the media. This website should showcase what the media needs to know about you. The author expert media site includes information about yourself, your book and includes additional material such as your professional photo, a demo video of a previous media experience, your media bio that links to any media coverage you may have secured, your professional bio that showcases your education, experience, credentials and accomplishments. Testimonals are important too so be sure to use the ones from influential sources as they will empower you as well.
One of the secrets of a successful media outreach to to become a socially relevant author or expert who can comment on the news of the day. Follow the news stories that allow you to tie in your expertise and offer commentary. Blogging is a great way to learn how to comment on the news and apply your knowledge and experience to the issues
Learn how to make the most of each and every media opportunity and appearance. You’ll need to practice plus feedback to become your own personal best. This way, when the media calls you to book you, you’ll know just what to do! Media training teaches you how to be conversational and engaging while providing lots of essential information -all characteristics of a great guest!
Knowing the tools of the trade will help you avoid the mistakes that many authors and experts make in their publicity and book promotion efforts. Once you create and apply the publicity tools necessary you will be able to enjoy media exposure with confidence.
Annie Jennings is a highly-acclaimed expert in marketing and promotion. To set up a free consultation please go to book promotion. To listen to real stories of marketing and promotion success please go to publicity.
Tags: Business, coaching, Communications, corporate communications, internet marketing, leadership, Management, Marketing, promotion, publicity, publishing, small business, success
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Monday, April 5th, 2010
If you write a book, chances are you want it to be successful in order that you are able to continue writing for a living. When you just start out, it may be difficult to be able to afford public relations services to promote your book. So how do you get your work known on little-to-no budget?
Funnily enough, many authors are making money by writing books about how to promote books. These may or may not have all of the answers, but they certainly have the right ideas. They advertise online. For just a few dollars for a web page (or maybe a free web page, when you can find it) you can get numerous Google hits. Use the new technology we have. Make YouTube videos, advertise on Facebook, do anything to ensure people hear about you.
If you are a small town author, it is all the better. Living in a big city gives you access to the biggest publishers and agents, but writing a book there is no great news for anyone. In a small town you are far more likely to be noticed. The newspaper will want to interview you, the local news station will do a story on you, book stores may want you in for a book signing. Take advantage of every single one of these opportunities, because they will not come around again.
You want to give just enough information about the book to make people interested. Do not talk too much about it or give anything away. Be a professional and think about the business of you. Every story or interview is just like a job interview. Do not say anything off-color or make stupid jokes. You do not want to risk alienating a single person. Make sure you are well spoken but do not try to sound ‘too smart’ and risk sounding like an idiot when no one has any clue about what you are talking about. Not everyone knows critical theory or the Laconian or Derrida point of view. Keep it simple and entertaining.
Be professional, be courteous, be humble, and make your audience wonder a little. Remember that if you are in a rural area, people will say, “I remember that person from high school!” or “That’s So-and-So’s child!” They will want to see what you have accomplished because there is a definite history there.
You cannot be shy when it comes to advertising. Do absolutely anything you can (without making a negative impression of yourself). Do commercials, be in local magazines, even put up fliers yourself. You must be a business person. Sign autographs at a local book store. Make deals with companies who promote you and give them a cut of books they help you sell. You goal is to climb to the next tier of celebrity and then the next, as selling your book is your livelihood.
Discover additional important information on how to implement book marketing principles to Discover lots of publicity. Experience the outstanding fun and success of a professional media campaign that focimplements on promoting books. You can reach your objectives when you know the right strategy to implement.
Tags: Business, coaching, Communications, corporate communications, internet marketing, leadership, Management, Marketing, promotion, publicity, publishing, Self-help, smallbusiness, success
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Thursday, February 18th, 2010
Many experts are able to create their own book where they showcase their expertise. This is an excellent marketing strategy as you are able to create thought leader status and access the media as an expert. Your clients and target clients will view you as the expert in your field when they see you in the media. Many authors use radio as you can create your brand as well as create buzz fast and easy.
Radio is excellent for the expansion of your message. With radio you have to the time and opportunity to showcase your knowledge, wisdom and experience on various issues because you have time for discussion. You can also reach your target markets quickly as radio is one of the fastest way to your audience. For those who like instant gratification, radio is for you. It is an immediate booking so you can get going fast plus you can get excellent branding, publicity and marketing results not to mention creating of buzz. Radio avoids the longer lead time you have for print.
Perhaps the best benefit of radio interviews is that you can create an up close and personal environment with your listener. Radio takes place over the telephone so it seems like it is just you and your listener yet you are reaching tens of thousands of listeners one-on-one. You can create trust and a relationship with your audience that results in a huge competitive advantage for you. Want success? Using radio to present yourself, help others and convey your message is excellent.
Radio interviews offer you the chance to experience the media in a way that makes it an excellent training ground for more media and more publicity. Since radio interviews take place over the phone so there is no make up, hair, travel making radio a lot easier and affordable to do. Plus, you get to try out your commentary to see how it works for you in a shorter more content rich style. The pace of radio is fast, you learn the skill set to prepare you for other media such as major TV.
Athough radio is content driven, you can be promotional about your interests such as your book, your website or your business. But first, pack your interviews with content revealing as much information as you can that can help your listeners. The hosts will love you for this and help you promote as well. The best way a radio host can thank you is to ask listeners to visit your site to find out more about you.
Media strategist, Annie Jennings, is an expert in promoting books. Discover more marketing, branding and publicity free info please visit the Annie Jennings PR website that is packed with resources on promoting books and creating the optimal PR strategy for your books and media outreach. Enjoy tremendous success in your publicity and marketing efforts!
categories: Business,small business,marketing,communications,sales,careers,management,ecommerce,internetmarketing,coaching,self-help,success,personal growth
Tags: Business, careers, coaching, Communications, ecommerce, internetmarketing, Management, Marketing, personal growth, sales, Self-help, small business, success
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Thursday, February 18th, 2010
There are many ways to increase the results a company is achieving from their marketing, but there is one approach that any company can take that is particularly effective. This strategy is known as corporate communications using publicity marketing and promotion. This advertising technique generally consists of the use of free gifts and other promotions to attract new and existing customers towards a company’s products.
If you want to use this type of marketing for your business, you should be aware that there is truly no right or wrong way to use this type of marketing. When you are creating your marketing strategy, it is always a good idea to analyze what is working, as well as what is not working, for the other companies operating in the global economy.
Most customers within the global economy are always on the lookout for a good deal. These customers are certainly attracted to free gifts and other types of giveaways too. When you use this type of marketing, you are placed in a great position to create a buzz around the products and services your business provides.
If you do not want to spend a great deal of time and money on your promotional offerings, you should be aware of the other marketing strategies that you can implement in order to increase the amount of awareness your company receives. Also, if you want to attract many customers, while still building a strong relationship with all of your customers, you may want to take advantage of the strategies that use a variety of small gifts, rather than one large gift, in the giveaway your company offers.
Any company that wishes to utilize corporate communications using publicity marketing and promotion should always take into account that the primary purpose of this form of advertising is to increase the communication that your company is maintaining with customers. A relationship with customers is more likely to increase the amount of sales a company makes compared to a company that places no emphasis on building relationships with clients.
When you are attempting to build relationships with your customers, it is likely that you will discover this to be an incredibly challenging task. Many customers have their own lives and relationships to worry about. This makes them less eager to enter into ongoing communications with your company on a regular basis. For this reason, many companies have realized that portraying an idea or concept is generally much easier to do.
Even though it is often considerably difficult to create a relationship with customers, you should certainly not discount the importance of this process. If you can build a relationship with customers, you will be in a great position to create a loyal relationship. When you have many loyal relationships with customers, you will be in an even better position to create a steady stream of revenue for your business. The longer you can stay in touch with the customers you are communicating with, the more likely it will be that you are creating loyal customers too. You should keep all of these factors in mind during the creation of your marketing campaign.
Get additional strategy on corporate communications using promotion at Annie Jennings PR. Experience the terrific benefits of using promotion along with your business and corporate communications strategy. You’ll be happy with the outcome.
Tags: coaching, Communications, corporate communications, ecommerce, leadership, Management, motivation, networking, online promotion, personal growth, Self-help, success
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Monday, February 8th, 2010
Publicity is a great way to let others know of your business, your products or your book. But is it easy to get booked on radio shows, TV shows, in newspapers and magazines? It is when you know the publicity strategy to get you in the door that you can be successful. The media appreciates a prepared professional but you don’t have to be a career publicist to act and look like one. You need to know what it takes to get the media’s attention, prepare and pitch. You can enjoy publicity and exposure just like your competitors.
The right publicity tools are key to success. Before your first call to the media, create the materials you will need such as a press release, press kits, video demo or audio demo. If you have everything you need ready in advance, when the media asks you to email your media bio or view your media demo you can get the requested materials right over to them without delay. Once you capture the media’s attention, you have to act fast to keep it. Any delay in sending the materials or doing what they ask you to do next, may cost you the media opportunity.
It’s a good idea to build a set of goals for yourself. This way, you can target certain shows or media placements you would like to have in advance. Once you identify where you want to go, you can contact the outlets to be sure you are connecting with the right media people. When you identify your target contacts at your target media you can start the pitching process. Knowing the right people in the media who work in your area of expertise and pitching directly to them will save you a lot of time. Start small so you can learn the ropes and then go into the bigger markets or media placements. Starting small allows you to make a few learning mistakes without doing too much damage to your plan.
Be sure to read the newspapers you want to target, subscribe to your target magazines and start following the stories and the journalists before you start pitching. You want to create your best chance of success and one way to do this is to build up a rich history of knowledge on what your target media has covered and how they covered it. This way, you don’t waste time and opportunity by pitching a story they just covered. You can pitch the logical, next level idea that increases the chances your target media will be interested.
The media has a sharp eye and can spot a beginner. It is risky to work with a beginner because of the confidence factor and the untested nature of a beginner. The media wants rock solid experts for their commentary and any uncertainty that you have in your ability will stick out like a sore thumb to them. Your pitch call is an audition for you. If you sound afraid, shy, or stumble on your words the media will be hesitant to book you on the show or quote you as an expert. Practice makes perfect and the idea is to practice your presentation and pitching skills first, before you call important media. Consider media training as this is a fast track to removing the fear and gain the skill set to look and sound like a professional publicist.
Discover more strategy on how to Discover book publicity or publicity for your business. promoting books and promoting your business requires that you have a professional skill set. Experience the tremendous outcomes of Discoverting publicity and the skills you need are easy to learn.
categories: motivational,management,leadership,self help,viral marketing,coaching,success,entrepreneur,online promotion,press releases,publishing,networking,public relations,sales
Tags: coaching, Communications, entrepreneur, leadership, Management, motivational, networking, online promotion, press releases, public relations, publishing, sales, Self-help, success, viral marketing
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Monday, February 1st, 2010
Add lots of buzz to your business, your reputation and your standing in your industry by becoming a socially relevant expert. It’s not hard to do this and once you do, you’ll get high quality attention and attract new clients. Begin by following the major internet news sites and spot the stories that pertain to your area of expertise. Choose to follow these stories as they develop so you can have a history of knowledge on the story. Start to form opinions about these news stories based on your own expertise and knowledge.
The perfect format for becoming a socially relevant expert is to create a blog. It’s formal enough so that you will give it your best shot but not intimidating so you don’t do it at all. Get started forming an opinion about the news in your area of expertise and write your reaction and commentary about the issues on your blog. You will get the chance to learn how to form and opinion and express your opinion in short sentences that are known in the publicity and media industry as sound bites. Keep your content fresh, relevant and based in the news of the day. The media wants to stay next level and cutting edge in their reporting so keep your commentary on what is happening right now.
Many people wonder how often they should blog. Blogging everyday is a great start but certainly when there is a news event where you can offer insight and commentary. You want to keep your finger on the pulse of what is happening right now in your industry so as soon as the news breaks, get blogging. This way, you will know exactly what is happening in the stories you are following.
Stay current and stay cutting edge. This is what being socially relevant is all about. Don’t worry, after several weeks of blogging you will soon get the hang of it and be able to create insightful commentary very quickly as you will have a history of knowledge at hand as well as some practice writing in shorter, more concise sentences and thoughts. The more you know about your industry and its challenges and the more answers you have to help your industry the more in demand your services will be.
Always stay original. It’s your thoughts and commentary the media and your clients want. They don’t want you to be someone else, they want you to be you. Only you have the perspective that comes from your unique set of circumstances, knowledge, education and experience. Never borrow commentary from anyone else. Use your own stuff and soon you will find that you know a lot more than you thought you knew. You simply started to apply your own skill set to the issues at hand. Blogging helps you stay original and get creative. You going to love blogging!
Want additional strategy on getting publicity? Experience tremendous success now so you can advance to all new levels of success. author marketing is essential and expert marketing is critical. So enjoy publicity now!
Tags: Business, career, coaching, Communications, ecommerce, entrepreneur, finance, internet business, leadership, Management, Marketing, online promotion, small business, success
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Monday, February 1st, 2010
Writing a book is a life-defining experience for a writer. It can be very difficult when the author realizes that their book has not defined anyone else’s life. This is especially true when you rely upon the book for your livelihood. You must get people to buy and read it. But how? What are the best author and book marketing tips?
Funnily enough, many authors are making money by writing books about how to promote books. These may or may not have all of the answers, but they certainly have the right ideas. They advertise online. For just a few dollars for a web page (or maybe a free web page, when you can find it) you can get numerous Google hits. Use the new technology we have. Make YouTube videos, advertise on Facebook, do anything to ensure people hear about you.
If you are a small town author, it is all the better. Living in a big city gives you access to the biggest publishers and agents, but writing a book there is no great news for anyone. In a small town you are far more likely to be noticed. The newspaper will want to interview you, the local news station will do a story on you, book stores may want you in for a book signing. Take advantage of every single one of these opportunities, because they will not come around again.
You want to give just enough information about the book to make people interested. Do not talk too much about it or give anything away. Be a professional and think about the business of you. Every story or interview is just like a job interview. Do not say anything off-color or make stupid jokes. You do not want to risk alienating a single person. Make sure you are well spoken but do not try to sound ‘too smart’ and risk sounding like an idiot when no one has any clue about what you are talking about. Not everyone knows critical theory or the Laconian or Derrida point of view. Keep it simple and entertaining.
Dress well, too. If you do not dress professionally for public appearances, what makes anyone think that you can write professionally? Play up your contacts, you affiliation with local schools or business or sports teams. Make people proud that you came from their area. Keep in mind that people know your parents or remember you from high school. They want to see what you have done with your life.
Do not be afraid to put up fliers and do television spots. Network as much as you can, cash in favors, and do not burn any bridges. You will need as much help as you can get in moving your publicity up to the next level.
For more tips about appearing on TV shows, Radio Publicity and Business Strategy using the media now. Enjoy the outstanding benefits of marketing and promotion for yourself and your business.
Tags: Business, coaching, Communications, corporate communications, internet marketing, leadership, Management, Marketing, promotion, publicity, publishing, Self-help, small business, success
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