Posts Tagged ‘events’

How To Use Experiential To Improve Business

Sunday, September 12th, 2010

Any company that uses experiential marketing should aim to interact on different levels with their customer. The strategy that they use should immediately grab the customer’s attention to the campaign. Not only visually or by sound, but it should also encompass their inner senses as well as logic. It should focus on the consumer’s whole response and not only on their response to the actual product.

Traditional marketing strategies aim to sell the features of a product and the benefits that would be derived from it. Experiential strategies aim at involving the consumer at an emotional level. The purpose is also to establish not only brand loyalty, but company loyalty.

It is important that as a marketer you attempt to put yourself in the consumer’s position. Try to feel what they feel when they view your campaign. Consider what would be going through their minds and what their initial reaction to the media will be.

You have to aim to induce as many emotional feelings as possible when you use the different media options available to you. The first thing is to have media that will attract people visually. It also then has to make the customer think about how they can live with your product.

Make them feel that they need to have the item to make their lives complete. You have to make sure to attract their attention. That attraction has to be held long enough for them to reach the emotional level that will make them want the item. The campaign should endeavor to make the consumer relive these feelings whenever they view the marketing campaign.

The objective of this type of experiential marketing strategy is to make the customer feel that your item has to become part of their world. Once they feel this, they will want to go out and purchase the product immediately. This strong emotional reaction that your campaign invokes will make them loyal to your product.

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A Number Of Different Experiential Marketing Methods

Thursday, September 2nd, 2010

Experiential marketing will bring customers in direct contact with your products and will let them take away any experience that is both memorable, informative, and enjoyable. When trying to think of an experiential marketing method that will suit your business it is crucial that you think of your customer base and the type of people you are trying to attract. Consider these different methods when looking for an appropriate strategy.

One of them would be to go on the road and to bring your services and products directly into the face of the public. By engaging directly with the public you can give them a far more enjoyable and interactive experience. Ask questions and get feedback on the products and services you are offering.

Try setting up a home party. When setting up one of these home parties it is crucial that you keep down the guest list to only 20 people or less. This will help you to maintain a more friendly and intimate environment. Give potential customers an opportunity to enjoy and engage with your products and it is far more likely they will make a purchase.

Sampling should be adopted as well. With sampling you will send out specific samples of different products, coupons, guest tickets, and all sorts of other things to potential customers and clients. Ideally, if the customer enjoys the product they will make a purchase. In addition, if the product does do well on the market then all losses will be recouped several times over.

Consider new direct mail. Unlike regular direct mail that will simply list the name of the customer at the top of the letter, new direct mail will take this step further. By conducting more intensive research into potential customers the mail is far more personal, making the customer more likely to engage with it.

Whatever method or strategy of experiential marketing you choose to adopt, your customers should always come away with a far more engaging experience behind them.

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Top Tips For Public Speaking

Friday, July 23rd, 2010

Your palms sweat and stomach turns at the thought of speaking in public to a large group – sound familiar? You’re not alone and it is a task that most of us will need to perform at some point in our life, whether it is to colleagues or friends and family. Luckily help is here in the form of a helpfully complied list of tips to successfully guide you through preparing and undertaking a public speech.

1, Prepare. Make sure that you know your topic, understand the aims and objectives of the speech and be clear of the message that you want to deliver from the start. Be precise with the content of your speech and your message will be clear and a reasonable length, keeping your audience engaged. if you are bored of your speech the likelihood is that your audience will also be bored.

2. Practice Practice, Practice, Practice! In front of the mirror, to your mum. your pets, even tape yourself and listen back. A run through of your speech before the real thing will help you to become familiar with the content and flow of speech. Timing yourself is highly recommended, to ensure that you keep to your time allocation, do you need to leave time for questions?

3. The main attraction Believing in your self is crucial to legendary public speaking, remember that your audience are interested in what you have to say, and will probably find it highly useful and of benefit! Be charming, clever, informative and entertaining

4. Meet and Greet Arrive early to familiarise yourself with your audience, Get to know a few people and the audience will seem less daunting when you are up on the stage. During your speech create eye contact with members of the audience, focus, and interact with your audience.

5. The Speech The time has come for the main event! Take deep breathes, keep calm and relax! Enjoy yourself and don’t speak to fast! Start by entertaining the audience with your introduction, a funny story about the weather perhaps, something that your audience can relate to, then collect your thoughts and begin.

Hopefully these tips will help to prepare yourself for any public speaking you have scheduled, remember to enjoy it! you are the main attraction and you can deliver if you are prepared and confident. Hold your head high and relax, you will be in good company.

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