First look at the obvious. Evaluate the overall attire of the individual pay attention to his suit, dress shirt, tie and dress shoes and even the shoe laces. Are his suit, shirt and tie crisp, conservative and pressed? Are his shoes shined, scuff free and are his shoe laces in good condition? When he crosses his legs and his socks are exposed what is the condition of his socks? These things may seem artificial, pretentious and pointless but keep in mind, you are hiring the appearance of the individual as well and most times the clothing condition and selection tell us a lot about the subconscious activity and mindset of the individual. Do they pay close attention to detail? Do they have a clean presence? These things are ‘tells’ every time the executive stands before a client or panel.

Next the interview, obviously you’ve gone over their resume and checked references before you even bring them in for a serious interview so let’s go past the general inquires that go along with an executive interview. You need to evaluate their intellectual and emotional fitness by getting right to the point. How much do they know about your company? Finding out how much they’ve researched the company will demonstrate their level of motivation in becoming part of the team with a focus on contribution. The strongest candidate will come into an interview ready to define their role and express the realities of what they bring to the table in the form of contacts and intellectual capital.

Ask them, in their own words, from their own research, where they see the company in 5 years with them in a leadership position. Ask them to give an example of 5 to 10 strategic alliances they have planned for the company and what that will contribute to the bottom line of the company. What expansion experience do they have? Ask them what makes a company in your position better or worse for being public or private and have them elaborate. Ask them to critique the top executives of the company and how they would reorganize the company if they had their way. Get past the artificial nature of educational pedigree and ask them about their professional pedigree and how it has prepared them to join your corporate team.

Now during this process pay close attention to their physical gestures and take notes. As you’re asking them questions look for their subconscious movements that they are using to communicate. Look for gestures that demonstrate confidence, arrogance, insecurity. Are they sitting back in their chair when they are talking (if so they are too comfortable, a qualified executive will be sitting up straight without letting his back rest on the chair, you on the other hand should be relaxed and sitting back). Are their legs crossed? Are they using their hands? Is their forehead crinkled or calm? Are they making use of a strong vocabulary that can strengthen their presentation etc?

Hiring the proper executive for a specific role in the company can be challenging but using the process above to help weed through the poor candidates will help you in securing the perfect candidate.

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I loathe anti-establishment hippies who have a mortgage and credit card with top tier banks, these fraudulent ‘tree huggers for hire’ are a major reason we are in this mess. Outwardly they act as if they despise the establishment yet behind closed doors they enable a system that desecrates on the souls of our youth.

To be able to change the system, one must first become part of the system. The problem with blending into the system with intent to change things is that most aren’t strong enough to turn a blind eye to the corruption that absolute power brings.

It’s common knowledge that politicians philander and survive on the take of corruption. They kiss babies, take their picture with supporters but behind closed doors their vampire traits come to the surface as these behind closed doors agendas strip the rights of the people of this country but you just stand there and do nothing. Sign on the dotted line, get that loan for your business and hang our children up to dry, it’s all so easy. Here is an idea, take the power from the politicians and crooked institutional bloodsuckers and take the fate of your company in your own hands. If you have a real viable business offer it up to the people.

I am forever ringing this bell and standing on the soapbox screaming this concept to whoever will listen, “You, reader, do not need a bank to fund your company”. What is it about this concept that you don’t understand. I’m not telling you to lobby venture capital firms that would demand a pound of flesh for every dollar they put into your company. There is a much easier way. You have, at your disposal two concepts that can transform your world in an instant while building massive wealth for your children: Private Placement Memorandums and Over The Counter Bulletin Boards.

A PPM allows you to stay within SEC guidelines while selling an equity interest in your company to investors for cash and services. You would be shocked at how effective this process can be for raising capital. But take it one step forward. You’ve raised money to expand your business now stabilize your corporation by going public on the OTCBB. Hire a consultant who can structure your company properly in a way that is conducive to attracting serious investors pre public.

Pay close attention to your board of directors, advisory board, C level executive pedigree and last but not least have an investor relations strategy in place that could choke a horse! Publicity, press releases, stock alerts, radio expert panel interviews and more. Plaster the bulletin board market with your message but be sure to stay within promotion compliance. Do this and you will tear the keys that hold your future from the rusty poisonous talons of bankers and do nothing politicians and you’ll place the keys of prosperity and financial freedom to those who deserve it; you, your family and your employees and of course the investors that helped you get there.

Tell your local politician and banker to take a hike, seek Christ and repent and whenever you vote for a political scumbag in the future, hold them to every word and call them on every lie and make it as public as possible! I will now step off my soapbox.

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People in need of capital don’t want to be bothered with the reality the capital is not as easy to obtain as it once was. Entrepreneurs are seeking the quick and easy way out which typically turns out to be the route that ruins their company and depletes their cash flow.

The truth is that your company has to be constructed on the success and failures of your executive staff. These individuals are the lifeblood of your company and their contacts and experience is what will drive your company forward into ongoing self-perpetuating growth.

Don’t believe the hype when it comes to raising fast capital in the corporate realm. Don’t believe that a shelf corporation will do anything but make you and your company look like idiots and don’t think for a minute that there is any way to initiate your first round of capital without an SEC regulated Private Placement Memorandum.

Big brother is always watching and those who try to raise money without the proper structure always get burned. Why not step back, take a breath and start off your campaign to raise your first round of capital the right way with a private placement memorandum, then a direct public offering then move onto the public offering on the OTCBB.

Why not for a change, do things the correct way, using the structures that are conducive to actually raising capital the legitimate way as opposed to the fast and easy way.

The fast an easy way is often the wrong way and in the end there is no capital being raised at all, only headaches and lawsuits. Find a consultant with the experience of taking startup companies and expansion mode companies public.

Don’t waste time with the scammers. Raise capital the right way and you’ll never have to redo the process.

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For the former, going public is easy, find a consultant with a solid track record and take your company public, you’re ready to go. For those of you who are coming from a weakened position due to lack of capital you should strongly consider taking your company public with a DPO (direct public offering). Typically a DPO starts with a PPM (private placement memorandum) that breaks your company into shares and prepares it for the public eye. Form D is then filed and you’re then ready to start raising capital.

The only downside is, most companies have no one to invest in the PPM and their transaction is dead in the water. A DPO is an extremely powerful process which allows you to not only offer shares to your friends, family and professional contacts but you can also team up with an investor finder company that will contact their seed capital investor database to help you raise capital fast and easy if you are willing to sell seed stock at a discount before you go public.

Be prepared to pay a modest fee upfront as well as a small equity position as these investor finder services know full well that power that they possess with their database. If you successfully contract with a real, viable investor finder service, they will most likely want to be the consulting group that takes your company public as well. Be smart; sign on with them as they will have a vested interest in your success.

They will most likely communicate electronically with their database members via email. As interest by the investor group builds, you the company owner, will have to take over the closing as it is illegal for non licensed investor finder services to take over the closing and issuance of shares on behalf of your company.

Think of a DPO with an investor finder service as the golden tuna that can solve all of your problems in one swift movement. You can find these groups by going to your favorite search engine and typing in word combinations like “investor finder’” or “investor finder service”. You can team up with a solid investor finder service and they will take you all the way!

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Your broker will most likely pitch you the stock that his or her boss has pressured them into promoting in this morning’s meeting and unless all the stock pushers cooperate with a collective effort, they will not achieve the desired result of the stock price jump that will yield a modest profit.

Traders with a conscience find it hard to work under this type of pressure that places them in the gray area of securities ethics. As an investor, you need to stop and observe the obvious, it’s your money and to make more money you simply need to take the initiative to diversify your investment portfolio. Every investment portfolio boasts the same prototypical elements: stocks, FOREX, IRA, bank savings all seasoned with modest microcap investments. A small minority of ‘in the know’ investors have a secret weapon.

Some investors have stepped outside the clichs of investing with the masses and sought out the diamond in the rough, the mother of all investments and that investment is ’seed’ capital in pre-public companies. I’m not talking about pump it and dump it Pink Sheet garbage but I mean the home of the prosperous, land of the lucrative OTCBB market.

These affordable and powerful stocks should exist in every portfolio but buying discount stock as an initial investor in a pre public company that is in the process of qualifying with the one SEC guideline that has made some modestly wealthy people, extremely wealthy and that qualification is that in order for a company to go public they must have a minimum of 40 seed investors whether they need the capital or not.

Being one of the 40 investors in a promising, cutting edge pre public company can, many times, mean that your small initial investment can increase by 200%+ in an extremely short time. Seek out the ultra-lucrative pre public companies and watch your net worth skyrocket!

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The first problem is the most companies will first write a business plan and cheap PPM and look for a capital solutions last, when strategically speaking, one should first find a full service solution who has a database of investors ready to fund properly structured corporations with well authored business plans and private placement memos. After you find a company that has a ready network of seasoned investors you will often find that this firm will also structure your business and documents so that you are able to attract the attention of these investors. Next, don’t make the mistake of hiring just anybody to write your biz plan. You need to find a professional author who is well rooted in the art of technical writing and has a solid comprehension of your industry.

Now it’s time to write the PPM. Here is a warning that will most likely go in one ear and out the other but you must never choose the cheapest service for your PPM you will regret it and this is a guarantee. Investors see these documents all day everyday and they know a template when they see it. Don’t believe for a second that you will get a viable private placement memo that will actually achieve funding for anything less than $3,000; it’s just not going to happen. There is too much work involved in putting a fund-able strategy together and you’ll never find an experienced firm to do it for cheap.

The moral of the story is to first find an investor finder solution with a solid network of investors, second have this company write your business plan and private placement memorandum to fit the needs of their investor base and lastly, talk to this consultant about helping you perform a DPO (Direct Public Offering) to their group. This is what separates the men from the boys in the venture capital consulting industry.

Legitimate consultants who stand behind their work will take your PPM directly to their investor base and help you raise capital quickly. In return for this service the company may want a modest equity position in addition to their fee but it is always worth it and typically they will take the final step and have their investors pay to take your company public. This is the ultimate for any company that is seeking a long term funding solution.

Remember the order: 1. Find an investor finder 2. Have that company write your biz plan and PPM 3. Convince the firm to perform a DPO for fast funding 4. Offer some equity to sweeten the pot so that they take you public!

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This business plan would include everything that the venture capital firms, angel investors, private investors and institutional lenders would need in order to make a quick, no nonsense decision about whether to fund the company and how much equity they would get in return.

Today with the cancerous cloud of predatory consultants seeking out startup business prey to suck dry that businesses are too broke and exhausted to move forward with a solid consultant after they have been through the costly obstacle course and fun house of mirrors set up by wannabe consultants who reel in their prey with a few big words and industry terms and at the end of the day, they are going to put your business plan together with some cracked template software that spits out overly generalized business plans that receive laughs and snickers before being tossed in the trash by investors and venture capital firms.

If you want a real business plan, call a consultant that is completely submerged in the venture capital industry and has experience with plugging businesses into the capital machine. An consultant will first give you a consultation so he can assist in any corporate structuring or turnaround issues that need attention before the business plan is together. After the company’s structure is complete with executives, solid management, strategic partners, advisory board and board of directors, there is still one more thing to do before the business plan. You must decide what mechanism you’re going to use to raise capital. Are you seeking debt or equity investment or both, how much equity you will give away for the amount of cash you’re seeking. How many shares does your corporation currently have and so on. You’ll most likely need to put together a private placement or consider taking your company public on the otcbb. After all this is done then it’s time to write the business plan.

Don’t shoot yourself in the foot, don’t write the business plan yourself, when you’ve found a consultant, here are the topics that should be covered in the business plan (this knowledge will help you audit their work before you even hire them). The table of contents should read, at a minimum, like this: executive summary with objectives, keys to success and strategic advantages; Market, Market: Growth and Development Analysis with Industry Analysis and Location Based Services; Current company position with Company overview and vision, key successes to date, technical achievements and commercial position, include info about your technology platform. Talk about your management team, product and services offering, competition, market entry/ Five Forces Analysis, barriers to market entry, comparable business model, target market needs, target market characteristics, market demand drivers, PEST analysis, SWOT analysis, marketing implementation and strategy overview and tactical components, process development map, financial model and projections.

There you have it, the process to follow before the business plan is written and the concepts to be covered in the business plan so that you get the attention you need from investors and the money you deserve for your business.

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Front Section — An S-1 contains a small amount of information not available in a prospectus. In this first section, you can quickly find the issuing company’s phone number and get a vague sense of the future offering price.

Cover/Inside Cover — The prospectus cover outlines the general terms of the offering, including names of the underwriters, number of shares offered, and pricing information. The actual share price is absent from a prospectus until the day of the offering.

Prospectus Summary — Here you will find a brief synopsis of the company’s business and history, a modest discussion of the change in capitalization to occur as a result of the offering, and a useful summary of financial information covering the last five years, if available. If you are screening prospectuses for investment ideas, start here.

Risk Factors — After you have read a few prospectuses, you will become familiar with the “usual suspects” in this section, including “Possible Volatility of Stock,” “Limited History of operations,” “Dilution,” and “Dependence on Key Personnel.” Nevertheless, this section is a worthwhile read to be sure that you understand the challenges facing the company’s management. The discussion of competition can be sobering, but it can also provide a means to compare the value of the issuer against the financial performance and market valuation of its competitors.

Taking your company public should be an exciting and revitalizing time. Don’t take unnecessary risks, hire a consulting firm who can streamline this process and deliver the results you’ll need for success!

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