Posts Tagged ‘text marketing’

Mobile Marketing Gives Option To Offer More Contact Points

Friday, August 6th, 2010

Many advertisers feel that offering only one or two ways to respond to an ad is the best way to catch a customer’s attention. They think that too many options might create confusion.

However, TV and radio ads work on repetition. Consumers will hear ads multiple times before they realise or decide they want something being advertised.

Once the advertisment has captured a consumer, they will decided to respond. In this case, the consumer will concentrate on the last 10 seconds of the advertisement compared to the first 20. This is where mobile response option should be included.

While a consumer is actively listening for ways to find out more information, their attention will be high. Adding a further call to action in the form of an SMS number and keyword, allows more consumers to interact with the advertiser. Far from being a distraction, a text marketing option will allow consumers a more flexible and swift way to interact with the advertising and register their interest.

Providing a range of contact methods allows a business to capture the interest of a greater range of potential customers. Those who are near a computer can go to the website, and those with the time can call a free call number, but the most effective and easily accessible option is to provide a mobile marketing alternative. Those with limited time or who are too busy to stop and call can easily send a short text and the next step is up to the business.

Text marketing allows advertisers the chance to promote their product further, or advise that a sales person will be in touch. Responses can include further contact details straight to a consumer’s phone to follow up later.

Advertisers can capitalize on customer interest by providing options for them to get in touch with a business. These leads can then be turned into sales and profits for the business.

Visit www.txt2get.com.au to take a look at text marketing and how this simple form of communication can work for you.

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Where The Bloody Hell Are Ya? Text Marketing Will Soon Find Out

Tuesday, April 6th, 2010

An AUS$180 million advertising campaign launched in 2006 by Tourism Australia featured a bikini-clad Australian woman asking television viewers from around the world… ‘where the bloody hell are ya?’

The infamous advertisement was aimed at generating an interest in Australia’s wildlife, and presumably its women.

The advertisement also provided contact details in the form of a website and local toll-free number that would provide more information.

Having taken the time to watch the Australian bombshell in the advertisement, viewers were then encouraged to respond to the ad.

However, this would involve people on the move- on buses, trains, in cars, walking dogs- to remember the website address and visit the site later for more information.

Research suggests that this does happen- but very rarely. Knowing where the bloody hell your customers are when they see your billboard, or hear your radio ad, is actually quite important.

So it seems that by not providing an easier medium to engage their consumers, such as text marketing, Tourism Australia has missed out on a significant opportunity to hear responses regarding their advertisements.

Recent studies have found txt marketing can be up-to 3 times more effective in generating responses to advertising than tradional forms of communication.

This was visible in a New Zealand financial firm, Spicers, who received a total of 550 responses to their radio advertisement. Of the 550, 103 used a toll-free number, 140 preferred to use the [Spicers] website, but the majority of respondents (307) preferred to txt.

When advertising through any medium, it pays to offer a response mechanism which can be used by anybody, anywhere.

Text marketing empowers businesses to never miss a business lead and contact and correspond with customers via a personal medium.

Want to find out more about text marketing, then visit TXT2GET site on how to setup mobile SMS marketing for your needs.

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Your Call Is Not Important To Us- Use Mobile Marketing Instead

Tuesday, March 30th, 2010

Call centre work is being redeveloped by businesses who are increasingly using mobile marketing as a more effective way of communicating with their customers.

Mobile marketing (via SMS) is proving to be the most empowering and simple way of securing business leads in a world where consumers are increasingly on the move- and taking their mobile phones with them.

A recent study into advertising response rates found that over 50% more consumers prefer to SMS for further information than picking up the phone and calling the toll-free number provided. This was regardless of whether the advertisement appeared in print, radio or television media.

Not only are toll-free numbers hard to remember, surveys show 69% of calls aren’t answered between 6pm and 8am- prime advertising times. Subsequently, potential consumers who attempt to make a call-to-action will be left in the dark, and the chance to follow-up on leads is lost.

A New Zealand business advertising Christmas hampers was surprised to see the results their SMS campaign generated. SMS was by far the most favoured response method for customers- it was 5 times more effective than phone responses and three times more effective than trying to remember a website

The ability to measure who responds to certain advertisements is not a new phenomenon by any means. Since call centres and the internet were widely available, businesses have been trying to measure who responds to their advertisements and when they are most likely to respond.

The difference with mobile marketing is that people can respond immediately, and from virtually anywhere in the world at any time.

Txting works best because people prefer it. We’ve all had our fair share of bad experiences with call centres- the inconvenient operating hours, the long queues, the incessant questioning.

The results of an advertising survey into response methods found that 30% of callers will hang up if they have to hold for over a minute. In addition, 76% of respondents reported that 24 hour-a-day seven-day-a-week call centre operation was important to their purchase decision.

A rapidly increasing trend is seen in Europe where over a million advertisements are sent via SMS every month.

So, mobile marketing allows call centres to be more reactive. Consumers who text a short code to any business can be called back by a call centre operator. Not only does this mean mean that call centres only talk to people who want to be spoken to, it also means you’ll never miss a lead.

Looking to find the best deal on mobile marketing, then visit www.txt2get.co.nz to find the best advice on using SMS Software for you.

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